Getting To Know Abeego

Getting To Know Abeego

You already know that here at Oatbox, we love collaborating with Canadian businesses who share our values. This month, we are thrilled to be collaborating with Canadian brand Abeego, the creator of the original beeswax wraps. Founded in 2008 by Toni Desrosiers, Abeego offers a range of products that protect and breath like nature’s peel and rind which preserves your food for longer and reduces waste by replacing disposable plastic wraps. We’re such fans of the wraps ourselves that we’ve decided to offer a sample in our March boxes so you can try it out for yourself!

We also had the chance to ask Abeego’s founder Toni a few questions about the brand’s history, her inspiration and her vision for Abeego’s future.

Can you tell us more about the history of Abeego?

When I started Abeego in 2008, I was on a mission to eliminate plastic wrap from the kitchen. My first design was intended to take a sandwich to go, but the single purpose nature of it didn’t allow me to achieve my goal of eradicating plastic wrap from the kitchen, so I started to strip away details and simplify it which also helped it become a more scalable business. Life is a constant evolution, and Abeego is no different. What I didn’t know at the time was that Abeego actually breathes and protects, keeping food fresher longer than ever imagined. This is what set me off on my journey to Keep Food Alive.


What inspired you to create beeswax wraps?

I was working as a holistic nutritionist at a health food store in 2008. Here we were concerned about nutrition and everything was stored in plastic! I knew there had to be a better way to save food.

I believed that something as natural as preserving our food would have a nature made solution, so I created some rules for myself and got to work. In my invention, each ingredient had to be natural in its natural state, plastic free, edible, natural preservative qualities and pre-approved by the FDA for food contact.

I visited museums and libraries. I poured over books that shared stories of the past; I watched movies set before plastic was invented and studied lemon peels. I’d go back to my kitchen and experiment, but my research needed a human touch. So I reached out to elders, and quickly it became about their stories because when it comes to keeping food fresh, people treat it more like an art than a science. I heard stories of trips into the dark, cold cellar or canning the summer harvest and it pushed me to dig deeper. Every person I interacted with helped shape Abeego and the experiential richness of their stories was inspiring. Listening to people and building relationships with them is what drove home the point that food is at the core of culture and human connection.


Where do you see Abeego in 5 years?

In the next five years, we’ll see Abeego in 7.7 million households worldwide as the tool that helps people understand their food more intimately and redefine what it means to keep food alive; instead of asking if their food is fresh, they’ll ask if it’s alive.


What tip would you give someone who wants to reduce waste in their household?

Do one thing that works for you and do it daily. When that feels easy pick another one. Reducing waste in small daily bites makes a big difference. Here’s a fun way to cut back on waste—learn to make one of your favourite packaged foods from scratch! I’ve recently started making fresh almond milk. It’s incredibly easy, tastes a million times better, costs a fraction of the price and is naturally zero waste.


What represents a ‘Better Morning’ to you?

A better morning kicks off a great day and it starts at the breakfast table. We ignore the daily hustle and make time to laugh over breakfast. This better morning ritual forges a deeper connection and lays a strong foundation for the day. Besides, if we didn't spend this time together we'd miss stellar negotiations from our kid like this gem: "If we don't get a dog, can we please, please, please get a Komodo dragon."